Gas Station Brand Jet Debuts Whimsical, Fuel-Good Ads Starring Bulbs & Balloons
Building upon its Keep On Moving campaign from two years prior, gas station Jet has teamed up with creative agency Isobel to create another installment of the iconic story.
The brand recently released two films—both created entirely using CGI—to re-ignite the feeling of wanderlust and exploration that lies dormant in every driver.
Balloons, the title of the first film, goes along with a retro blue convertible as it speeds along the countrywide, wherein four yellow balloons take the place of the human driver and passengers.
As the journey continues through the winding roads, the balloons begin deflating but get to a Jet service station just in time to be re-inflated.
JET Keep On Moving | Balloons from isobel creative on Vimeo
The second film, Lightbulbs, tells a similar tale, just that this time, balloons are replaced by giant light bulbs. Instead of needing to be re-inflated, these bulbs dim and brighten as the car passes through the gas station.
Simon Findlater, creative director at Isobel, told The Drum that the project wanted to retain the core message of the previous campaign’s success but put on “a new spin.”
The result? A fantasy-inspired blue and yellow filmscape—the brand’s colors—telling the story of road journeys as a “driver-first business.” Take a look below.
JET Keep On Moving | Lightbulbs from isobel creative on Vimeo
