Blip Nicotine Gum Aims To Curb Smoking Addictions With A Fresh Approach
In recent years, the rise of Juuls and vaping devices has cast a shadow over younger users, leaving a trail of concerns in its wake. To that, Blip has emerged with a fresh take on a tried-and-tested method of quitting nicotine.
Nicotine gum arose in the 1980s and provided smokers with a new alternative to kicking the habit. It has mainly stuck around, and Blip is targetting a new generation of users looking for an effective and accessible way to break free from a smoking addiction.
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The hip, FDA-approved nicotine replacement therapy (NRT) products are targeted for those 18 and above. They come in the form of gum and mini lozenges and are packaged in neon boxes marked with vaporwave aesthetics and witty marketing slogans like “Die another way”.
The NRTs come in different dosages to suit individual’s needs. They’re meant to address cravings by delivering controlled nicotine doses and eliminating harmful components in traditional cigarettes and vaping products.
Blip is the brainchild of Brian Bordainick, Julie Schott, Josephine Lee, and Alyson Lord. Additionally, they’ve introduced a community platform named Geneva, fostering a sense of belonging for those looking to step out of the peer pressure of smoking.
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For those seeking a bit of flavor, the Blip Nicotine Gum is available in enticing Fruit Freeze or Mint Freeze options, while the Blip Mini Lozenges come in a Mint flavor.
Blip’s NRTs range from US$19.99 to US$59.99 and can be found online.
[via Highsnobiety and Fast Company, cover image via Blip/PR Newswire]
