Christian Siriano Designs Matching ‘Houndstoothless’ Coats For Dogs & Humans

Images courtesy of Greenies

It’s often said that dogs and their owners grow to resemble one another. Now, you can take this facial chemistry up a notch by dressing alike, in the name of oral hygiene.

Renowned fashion designer Christian Siriano has joined forces with the Greenies brand, part of the Mars Petcare umbrella, to create special matching trench coats for pets and their owners that draw from the iconic houndstooth pattern. Only this time, the matching outerwear is houndstooth-less.

That’s right. The twist is that the print, called Houndstoothless, ingeniously plucks out the “teeth” altogether to shed light on the dental challenges faced by many canines and underscore the importance of dental health.

Image courtesy of Greenies

The limited-edition Houndstoothless trench coats, available in soft-knitted lightweight fabrics, come in three sizes—small, medium, and large.

Studies from the American Veterinary Medical Association reveal that around 80% of dogs experience oral health problems by the age of three. To support their furry companions’ oral health, pet parents can establish a holistic oral care routine, encompassing brushing their teeth, taking them on regular vet checkups and professional dental cleanings, and feeding them specialized dental treats.

“We know that good canine oral health is a critical issue for pets and pet parents,” explains Mars Petcare’s serior vice president of marketing, Jean-Paul Jansen. “This playful take on the houndstooth pattern, Houndstoothless, and limited-edition trench coats are just another way we are furthering this ambition to promote holistic oral care in a culturally relevant way.” To double down on its commitment, the Greenies brand has donated US$50,000 to the Banfield Foundation to facilitate crucial veterinary dental care and services for pets in need across communities in the United States.

Image courtesy of Greenies

Fashion enthusiasts and dog lovers now have the chance to synchronize their style with their four-legged friends through an exclusive sweepstakes, with 150 owners being able to secure the matching trench coats, while 300 others will receive dental treats for their dogs.

Image courtesy of Greenies

Christian Siriano, a devoted dog dad to three, expresses his enthusiasm for the project. “If fashion can bring awareness to the canine dental crisis, then that’s a great thing,” proclaims the designer, who says his pets are big fans of Greenies treats. 

[via Greenies, images courtesy]