Gymshark Presents ‘World’s First Modest Billboard’ Crafted With 3D Headscarf
Breaking new ground in advertising, Gymshark has joined forces with fitness influencer Leana Deeb to introduce “the world’s first modest billboard”.
Deeb, a prominent Muslim athlete and Gymshark ambassador, seamlessly intertwines her commitment to fitness with her faith. This fusion has earned her a substantial and dedicated following on TikTok and Instagram.
The billboard takes the form of a 3D representation of Deeb’s likeness, complete with a fabric rendition of her headscarf. Part of Gymshark’s Every Strong Belongs campaign, this billboard measuring 52 x 33 feet serves as a reminder that “strength isn’t one size fits all.”
It also stands as a tribute to the countless women who embrace modest attire daily, with a particular focus on Muslim women within the fitness community.
For the next four weeks, Deeb herself will grace Whitechapel Street, a stone’s throw away from the East London Mosque.
According to Retail Gazette, Deeb believes that endeavors like this can help instill confidence in women, encouraging them to embrace their uniqueness and feel comfortable in their own skin.
@bestselfera @Leana Deeb #leanadeeb When your fave is being painted 💖 #fitness ♬ What Was I Made For? [From The Motion Picture "Barbie"] - Billie Eilish
[via The Drum and Retail Gazette, cover image via Gymshark/Instagram]
