YouTube Dresses Up Its Logo To Pay Homage To An Integral Part Of Its Content

Image via YouTube

YouTube is paying tribute to a significant facet of its platform, Get Ready with Me (GRWM) videos and their makers, by putting its best face forward and giving its logo a makeover.

GRWM content has made up a significant slice of YouTube’s culture. The video-sharing platform notes that, this year alone, it has witnessed over six billion views on videos with variations of “grwm” in their titles. This subset has transformed what used to be a personal daily endeavor—such as preparing for a date, wedding, or adventure—into a communal experience, roping people into the relatable routines of others before they step out of the door.

As a show of gratitude, YouTube has temporarily given its logo a glow-up to commemorate the creators who've opened their routines to the community.

Video via YouTube

The animated tribute encapsulates the complete process of a character enhancing their appearance, capturing the essence of “getting ready.”

Screenshots via YouTube

Interestingly, creators didn’t regularly upload GRWM videos until the early 2010s. In those days, most videos lacked voiceovers, relying on product listings in the description and links to accompanying blog posts for additional details. This stands in stark contrast to the current landscape of GRWM videos, which often feature creators meticulously detailing their regimens while weaving in personal anecdotes and even branching into genres like true crime.

Screenshot via YouTube

In tandem with this logo transformation, YouTube has collaborated with content creator Bailey Sarian to roll out a definitive GRWM video, delving into the history of the trend and reflecting on its evolution.

[via Social Media Today and YouTube, images via YouTube]