Heineken Unleashes Gaming Fridge That Chills Both Your PC & Beer
Image via Publicis Group Brasil
There’s virtually nothing more disappointing than celebrating a win with your gaming comrades and then taking a sip of room-temperature beer.
To that end, Heineken 0.0 is making all battle royales chiller than ever with ‘The Gaming Fridge’, which simultaneously cools your computer and keeps your beer cold for the most hop-timistic playing experience.
Introduced for International Gamer’s Day on August 29, the refrigerator apparently doubles up as a CPU, though there’s nothing in the announcement or promotional video that outlines its performance.
The activation was crafted by creative agency LePub Brazil and LePub Milan, under Publicis Italy, and developed by Le Garage, with production by digital creative studio Monogrid.
To nab this literally cool invention, fans will have to enter a raffle that Heineken will announce soon. Not-so-cool news for many is that the Gaming Fridge will only be given away in Brazil.
[via Geek Publicitário and B9, cover image via Publicis Group Brasil]
This article was crafted with assistance from an AI engine, and has been manually reviewed & edited.
