Reese’s Entices Workers Back To The Office With… A Chocolate Filing Cabinet?
With summer coming to a close and workers heading back to the office, days can often seem gloomy and depressing. If there’s one thing Reese’s believes will make everything better, it’s peanut butter.
The chocolate maker, which has long been filling everything—from cups to candy shells—with peanut butter, is now drenching an “office icon” in the yummy treat. Yup, the brand is stuffing a chocolate filing cabinet full of the gooey substance.
Staying true to its Put Peanut Butter In It campaign, Hershey, in collaboration with creative agency Mother, is promoting the launch of its latest peanut butter chocolate bar to all office workers with this nutty filing cabinet.
Maria Shilyaeva, head of marketing for Hershey Europe, explained to The Drum that Reese’s has a mission “to fill everything with peanut butter” in order to create a “revolution in the chocolate category.”
Maybe work would indeed be more enjoyable if all filing cabinets were edible sweet treats. Take a look at the other everyday items the chocolatier has tried to infuse with peanut butter below.
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[via Creative Salon and The Drum, cover image via Reese’s Europe]
