Dr Pepper Rolls Out New Name, Redesigned Cans For Fans To ‘Try More Weird’
Dr Pepper is aiming to make waves in Great Britain with an exciting re-launch that includes a fresh new design and its first major campaign in over a decade.
Known for its playful and irreverent spirit, the soda brand wants to encourage its fans to embrace their unique quirks and indulge in the things that make them wonderfully offbeat.
The heart of this revival is the Try More Weird campaign, which will include a complete redesign of the beverage’s can packaging.
This updated design showcases contrasting swirls, blending the iconic Dr Pepper burgundy with vibrant and eye-catching hot pink, serving as the perfect canvas to hold the 23 flavors that make up the drink’s unique taste.
Notably, the Zero Sugar variant is also undergoing a name change, extending beyond just a new look. Formerly known as ‘Dr Pepper Zero’, this sugar-free option is now playfully dubbed ‘Dr Pepper Zerooo’—emphasizing its sugar-free nature with an extra touch of flair represented by those extra o’s.
“With its unique flavour and brand personality, Dr Pepper has an incredibly loyal fanbase,” commented Martin Attock, vice-president of commercial development at CCEP GB.
“We’re confident Dr Pepper’s new look packs will deliver even more standout on shelf, and that the Try More Weird campaign will entertain shoppers, encourage them to embrace their individuality and keep the brand front of mind.”
[via Better Retailing and Convenience Store, images via various sources]
This article was crafted with assistance from an AI engine, and has been manually reviewed & edited.
