Retro Electric Carmaker’s Micro Factory Blends Form & Function In Monochrome

Charge Cars, an automaker specializing in luxury electric vehicles with retro design models, recently unveiled its innovative Research and Development facility in Stockley Close, West London.

This micro hub not only serves as a production factory but also encompasses a research center, sales center, and administrative suite, effectively covering all aspects of the startup’s endeavors.

Designed by Most Architecture, the site was designed by integrating both the working practices and marketing strategies of the organization.

From specially crafted entrance lighting to a streamlined factory floor, every facet of the space has been considered in relation to production ergonomics and branding consistency, as well as enhancing the experiences of both workers and customers.

The project began with the transformation of an industrial building within the Stockley Close estate. Characterized by a single-skin metal warehouse structure, the building stands upon a 2.5-meter (8.2-foot) blockwork wall surrounding its perimeter.

In terms of aesthetics, the space showcases a clean and minimalist look.

Using a monochrome palette of black and clean white, the designers reflect the modern simplicity inherent in the electric car construction process, setting it apart from traditional motor workshops typically associated with combustion engine vehicles.

Situated on the first floor of the facility is an administrative suite that offers an unobstructed view of the factory floor through an expansive glazed wall.

This suite encompasses an open-plan office area along with designated private and incidental meeting spaces. Moreover, there’s a well-appointed staff breakout lounge and a spacious canteen area that encourages relaxation and rejuvenation, ensuring a well-balanced work environment for employees.

Another distinctive feature within the factory is the Anamorphic Light. A bespoke creation designed by Most Architecture and crafted by Esse-Ci Lighting in Italy, this unique light installation graces the entrance foyer of Charge’s R&D facility.

The light itself is kinetic in nature, with its four Y-shaped elements in constant motion, occasionally aligning to form the company’s chic logo.

Drawing inspiration from various elements crucial to the Charge Cars ecosystem—such as design, development, customer journey, prototyping, and final assembly—the light’s design captures a sense of movement and acceleration.

Look closely, and one will notice the component structure pays homage to Feynmann diagrams, used to describe the behavior and interaction of subatomic particles.

[via stupidDOPE and Trend Hunter, images via Most Architecture (Featured with permission)]