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Chobani’s Spooky Packaging Looks Ahead To Halloween With Special AR Experience

By Alexa Heah, 15 Sep 2023

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Image courtesy of Chobani

 

Greek yogurt brand Chobani is getting into the Halloween spirit early this season, having recently unveiled a tasty and interactive treat option, especially for the season.

 

In the lead-up to October 31, Chobani Flip 4-packs are getting a makeover, complete with a playful augmented reality (AR) experience that combines physical and digital surprises.

 

Overall, seven flavors of Chobani Flip 4-packs have undergone a spooky transformation, featuring interactive packaging that adds an extra layer of fun to in-between chocolate binges.

 

By scanning the QR code on the packaging, fans can step into the world of Halloween-themed Chobani Flip to experience what it’s like to knock on virtual doors to uncover tricks and treats.

 

 
 
 
 
 
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A post shared by Chobani (@chobani)

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After exploring the surroundings, one can even take a selfie with a mask inspired by Flip Halloween characters.

 

Within the packaging itself, customers might discover prizes such as phone screensavers, coloring pages, button pins, keychains, stickers, hats, totes, and even a mini fridge to store your Chobani Flip snacks.

 

Not sure which flavor to go for? With the Halloween edition, customers can treat themselves to fan-favorite concoctions, including Almond Coco Loco, Peanut Butter Cup, S'more S'mores, Cookie Dough, Key Lime Crumble, Cookies & Cream, and Strawberry Cheesecake.

 

These Chobani Flip Halloween multipacks come in 4 x 4.5-ounce single-serve cups, priced at US$5.79. They are available now through October 31 at grocery stores and national retailers.

 

 

 

[via Chobani] 

This article was crafted with assistance from an AI engine, and has been manually reviewed & edited.

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