Havas Sets Up Funeral Home In Lobby To Spotlight Realities Of Suicide
To mark National Suicide Prevention Week, creative agency Havas Chicago set up a thought-provoking installation in its building.
Dubbed the 11 Minutes Funeral Home, the exhibit within the company’s lobby serves as both a space for reflection and a poignant reminder of the profound impact of open dialogues on mental health.
Intriguingly, the project’s name itself—11 Minutes—underscores a startling statistic: every 11 minutes, an individual in the United States tragically loses their life to suicide.
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As such, this poignant installation aims to emphasize the critical need for addressing this sensitive topic head-on, no matter how challenging it may be to have these conversations.
The agency hopes to shed light on the imperative nature of recognizing signs, engaging earnestly, and understanding that these dialogues have the potential to change lives profoundly.
Upon stepping into Havas Chicago’s lobby, one is transported on an experiential journey, including the difficulties of discussing suicide with the harrowing aftermath of not doing so.
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Each element within the exhibit—the casket, the hearse, the floral arrangements, and even the ominously ticking clock—symbolizes the consequences of avoiding conversations on this urgent matter.
“Mental health conversations should emerge from the shadows. They need to be as commonplace as any other health discourse,” commented Myra Nussbaum, president of Havas Chicago.
“Today’s initiative stands as a bold proclamation: Start the conversation, extend your support, and together, we can make a difference.”
[via The Stable and Reel Chicago, cover image via Havas Chicago / PR Newswire]
This article was crafted with assistance from an AI engine, and has been manually reviewed & edited.
