Bacardí Serves Up Eerie Spirits With Glow-In-The-Dark Bottles

Bacardí is set to stir up Halloween with a new campaign. This spooky extravaganza features an array of treats to get you in an eerie mood.

So, what’s Halloween without a touch of the supernatural? The spooky spirit is decked out in the Bacardí bat that will glow in the dark. This enchanting creation will be available in October for a suggested retail price of US$13.99 per 750-ml bottle.

Accompanying the release of the bottle are two 30-second television spots, Blood Moon and The Zombie. Directed by Emily Elizabeth Thompson, these commercials draw inspiration from classic horror movies like Poltergeist and The Shining. In the spotlight are Bacardí cocktails, set against a backdrop of chilling cinematic vibes. And, of course, the iconic Bacardí glow-in-the-dark bottle takes center stage, casting an otherworldly glow.

To complement the spine-tingling visuals, Bacardí has also crafted a special Spotify playlist, aptly titled Terrifyingly Good Playlist, just in case you were looking to set the mood for your Halloween cocktail party.

For those who dare to embrace the spirit of the season, Bacardí is unleashing a Snapchat lens. This lens lets you adorn yourself with Halloween-inspired makeup inspired by Bacardí cocktails.

To make sure everyone gets into the Halloween spirit, Bacardí will be haunting its social media channels with content to support these spine-tingling promotions during the spooky season.

[via Marketing Dive and BeverageDynamics, screenshots via Bacardí/YouTube]