Pinterest Breathes Inspiration To Life At Physical ‘Possibility Place’ Store

As part of its latest It’s Possible campaign, Pinterest is opening the doors to its inspirational ideas in the form of Possibility Place—a real-life popup that will comprise a corner shop, beauty bar, and DIY store all in one.

Creatives in London can head down to the first-of-its-kind store on September 29 and 30 to take part in a variety of hands-on workshops, including mocktail making, upcycling projects, and even to get a tattoo.

Provisions, the food segment of the popup, will offer visitors a chance to dip their toes into the ideas behind trendy meal kits, chef sampling stations, and, of course, lots of recipe ideas.

While those heading to Parlour can enjoy mini-makeovers inspired by pins on the platform. Opt for nail art, try out the latest hairstyles, or witness live beauty transformations.

Last but not least, Projects, as its name implies, focuses on turning attempts at DIY from intimidating to inspiring, so attempting home décor ideas on Pinterest no longer seems like an impossible task.

In addition to the store, the brand campaign takes on the form of four unique narratives that depict how users bring Pinterest into the real world.

Video via Pinterest

Created by the platform’s House of Creative team, the spots feature a combination of live-action, stop-motion, and motion graphics to portray how the site helps with planning vacations, decorating an apartment, setting up for a Halloween party, or dressing for a trip back to the ‘90s.

Video via Pinterest

Video via Pinterest

Video via Pinterest

[via LBB Online and Ideal Home, images via Pinterest]