Nothing Launches Affordable Smartwatch & Earbuds Under New Pocket-Friendly Brand

Building on its success, consumer electronics brand Nothing has recently unveiled the previously teased CMF by Nothing sub-label, an initiative focused on crafting budget-friendly tech solutions that don’t skimp on quality or technology. This sub-label, a nod to the pivotal aspects of Color, Material, and Finish (CMF) in design, is a lineup of products that cater to the discerning yet budget-conscious consumer.

Among the latest offerings from the CMF sub-label is the CMF Watch Pro. Right off the bat, its design cues may remind you of the Apple Watch, featuring a robust aluminum alloy frame that exudes durability and modern aesthetics. The 1.96” AMOLED display boasts impressive brightness, clocking in at 600+ nits and a brisk 58 FPS refresh rate for smooth interaction.

It promises up to 13 days of power with regular use and a staggering 45 days in power-saving mode. Whether you’re into tracking your fitness or just appreciating the outdoors, this smartwatch offers built-in GPS functionality and IP68 water resistance, making it a versatile companion.

Health enthusiasts will appreciate the heart rate, sleep, and stress monitoring capabilities, as well as 110 different sports modes. Additionally, the watch supports Bluetooth calls, ensuring up to 18 hours of talk time, all while incorporating AI-powered noise reduction technology for crystal-clear conversations.

Not to be overshadowed, the CMF Buds Pro from Nothing pack quite a punch. With a hybrid active noise cancellation system that delivers 45 dB of silence, these earbuds aim to elevate your listening experience. They boast a wide frequency range that caters to diverse musical tastes.

Impressively, these earbuds promise a total playback time of 39 hours with the charging case, ensuring uninterrupted enjoyment of your favorite tunes. Furthermore, the CMF Buds Pro incorporates 6 HD microphones, ensuring that your calls are crisp and clear, no matter where you are.

The individual buds sport a 55mAh battery, offering 11 hours of listening pleasure or 6.5 hours with ANC activated. They’re also geared for action, with IP54-rated resistance, making them suitable companions for workouts. The label’s app also allows you to fine-tune the touch controls to suit your preferences.

While the US release dates for the CMF Watch Pro and Buds Pro remain under wraps, eager buyers in London can snag these sleek gadgets at Nothing’s SoHo store starting September 30. The Watch Pro will retail for US$69 while the Buds Pro is going for US$49.

[via HiConsumption and Forbes, images via CMF]