Wine-Inspired Hair Dyes Let You Wear Your Favorite Drink On Your Head
In the grand scheme of things, wine and hair colors might not seem like they share the same stage. After all, one tickles the palate with its complex notes, while the other adorns your crown with hues of self-expression. However, if you’re a big enough fan of a merlot or cabernet sauvignon that you feel the need to wear your true colors on your head, then oVertone and Frazia have just the right concoction for you.
But the latest addition to the spectrum is wine-inspired hair, drawing inspiration from the rich and diverse palette of rosé, cabernet, and burgundy. And now, this trend has taken a flavorful twist as wine brand Franzia collaborates with hair brand oVertone to introduce limited edition oVertone Coloring Conditioner kits.
These kits consist of two eight-oz jars of coloring conditioners, each drawing inspiration from Franzia’s flavors, such as Sunset Blush and Chillable Red wines. The Sunset Blush kit offers Pastel Purple and Rose Gold Coloring Conditioners, tailored for those with lighter hair shades. Meanwhile, the Chillable Red kit includes Extreme Red and Extreme Purple Coloring Conditioners, designed to complement light to medium brown shades.
And don’t worry. If going red is too drastic of a change, these dyes are temporary and allow individuals to experiment with a new hair shade for the fall season without committing a long-term change. Users can also blend the colors from both kits to craft their unique wine-inspired hue.
For those intrigued by this delectable concept, the kits are available on the oVertone and Franzia Wines websites.
[via Nylon and Franzia Wines/PR Newswire, images via Franzia Wines/PR Newswire]
