Netflix Deftly Spoofs Ads From Luxury Brands To Promote Final ‘Lupin’ Season
Images via Lupin on Netflix, background illustration via 275120992 © Farid Ahmad | Dreamstime.com
Netflix has pulled a masterful sleight of hand to steal attention for the third and final season of Lupin.
With marketing agency Jellyfish France as its accomplice, the streaming giant has plotted elegant posters in parts of France that replicate advertisements by luxury brands like Rolex, Chanel, Hermès, Cartier, Celine, and Tiffany & Co, appropriating even their logos and brand aesthetics.
A few passersby will glance at these stealthy prints without batting an eyelid, while those always on high alert of their surroundings will notice tan lines on the models where jewelry and watches should be.
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Could their disappearance have been masterminded by gentleman thief Arsène Lupin (played by Omar Sy)?
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Part three of Lupin sneaks into the streamer on October 5.
Image via Lupin on Netflix
Image via Lupin on Netflix
Image via Lupin on Netflix
[via DayFR Euro, Because of Marketing, Le Parisien, images via various sources]
