Hard Mtn Dew Will Foot The Bill For Your Wedding If You Uninvite Your Friends

Weddings come in many different forms, whether it’s a large gathering at the most expensive hotel and restaurants, a small get-together shared just between you, your partner, and the people you both love, or a celebration between the two of you, and a bunch of strangers organized by none other than Hard Mtn Dew.

The alcoholic beverage company wants young lovers to forget the champagne and instead opt for a slightly more unorthodox approach as it is offering to host an all-expenses-paid wedding in Knoxville, Tennessee. The only catch is that none of the people you know and love can attend. It’s strictly for wedding crashers only.

Your big day will feature attire inspired by the brand, an open bar serving Hard Mtn Dew, and, of course, a couple ready to tie the knot. Those looking to enter must visit a dedicated microsite and explain why they should win flights, accommodations, and the service. Alternatively, prospective crashers can check an Eventbrite page for details on how to join the festivities.

This all might seem rather unconventional, but if you’re already in the market to elope with your sweetheart, you might as well say “I Dew” with some help from Hard Mtn Dew.

According to Hard Mtn Dew, this initiative comes at a time when the average ceremony costs nearly US$30,000. And in the face of a recession, it does seem mighty hard to celebrate your love without breaking the bank. It follows a previous attention-grabbing stunt where a Hard Mtn Dew fan took their love for the brand to a whole new level by marrying a can of the beverage.

The man and maid of honor will be randomly selected at the event, adding to the spontaneity and excitement. Per the brand, wedding crashing statistics show that it affects roughly 1 out of every 14 ceremonies, making this initiative all the more relatable.

Today’s younger couples often have different perspectives on the nature and size of weddings, and Hard Mtn Dew is keen on embracing this unconventional mindset.

Other brands who have dipped their toes into the marital pool include Oscar Mayer, which previously turned its iconic Weinermobile into a wedding chapel, and Taco Bell, which has invited a couple to get married in the metaverse.

Lastly, eager lovebirds looking to vow themselves to each other in the eyes of strangers must be over 21 years of age and US citizens. The complete list of terms and conditions can be found here.

[via Marketing Dive and Hard Mtn Dew/PR Newswire, cover image Hard Mtn Dew/PR Newswire]