Netflix & Chill Inside A Sleeping Bag That Harks Back To Beloved Red Envelopes
Image via Netflix
Netflix was primarily a DVD-by-mail service before it landed on streaming. Subscribers could create queues of flicks they wanted to watch, and the firm would mail them the discs, one at a time, in iconic red envelopes. This unique service allowed audiences to watch movies without due dates or late fees, revolutionizing the way we consumed content. While the company has since shifted its focus to streaming, this mail-in phase was instrumental in reshaping the entertainment industry.
The streaming giant shipped its last disc by mail on September 29, 2023, closing a chapter for both the company and consumers alike. And while Netflix’s signature red DVD envelopes may no longer be making their way to mailboxes, they’re not necessarily being put to rest—or are they? The platform has found a creative—and comfortable—way to pay homage to this piece of its history. It’s created a familiar-looking sleeping bag that lets you tuck yourself in like DVD and ship yourself off to a peaceful slumber, a playful nod to its days as a rental service.
Image via Netflix
“Long Live the Red Envelope!” the company proclaims.
Image via Netflix
The cushy polyester-blend envelope, measuring 6.28 feet by 2.75 feet, features the old Netflix logo and a barcode on the front. On the rear, there’s a stamp, space for a delivery address, and instructions on where to tear the package.
Unfortunately, being a single-sized sleeping bag, it’s not for Netflix and chilling in that sense.
Image via Netflix
The cozy piece of memorabilia is priced at US$50, equivalent to about two-and-a-half months of Netflix for those on a premium plan, and is available on the Netflix Shop. How about drifting off to sleep in it in front of the TV?
[via Netflix]
This article was crafted with assistance from an AI engine, and has been manually reviewed & edited.
