Levi’s & Kenzo Tie East And West Together In Artful Denim Range
This year, Levi’s marks a remarkable 150 years of its iconic 501 jeans. Throughout this milestone year, the brand has orchestrated a series of collaborations with names like Crocs and Studio Ghibli.
In a vibrant fusion of East and West, Levi’s has joined forces with Nigo’s Kenzo to create a collection that combines tradition and innovation. This collaboration consists of 20 unique pieces blending iconic Japanese Kaihara denim craftsmanship with iconic American motifs.
The visually striking campaign unfolds in Kyoto, where the rich heritage of Levi’s denim encounters Sashiko embroidery, fringed outerwear, and leather embellishments. Shredded denim, adorned with Boke flower patterns, mingles with blazers showcasing vibrant prints and badge-laden shirts.
Classic Levi’s attire is celebrated through essential overalls and distressed trucker jackets, which add authenticity to the collection. The ensemble is complemented by uniforms adorned with satin trim, denim neckties, and illustrative bandanas, effectively taking the stylings and lifestyles of a cowpoke and weaving them into the cultural heart of Japan.
The range is now available through KENZO, Levi’s, and select retailers.
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[via KENZO]
This article was crafted with assistance from an AI engine, and has been manually reviewed & edited.
