Following in the footsteps of other technology giants like Microsoft, Google has announced it will provide indemnity to its users if they face copyright lawsuits after utilizing its generative artificial intelligence (AI) tools.
This comes as the company recently integrated text and image generation directly into its search engine.
In a blog post, Google’s representatives, Neal Suggs and Phil Venables, stated that should users be challenged on copyright grounds, the firm “will assume responsibility for the potential legal risks involved.”
The duo gave more details on two particular areas of indemnity: training data and generated output.
In such instances, users will be protected by the company should a third-party claim copyright infringement in the training data used by Google to create its generative AI products.
Additionally, the firm pledged to defend users if a third party accuses the content generated by its AI tools of infringing on their intellectual property rights.
Naturally, there are certain limits to this offering. The protection clause does not apply if users intentionally create or use generated output to infringe on the rights of others.
Plus, Google emphasizes that customers also have a role to play in ensuring responsible AI practices, such as avoiding intentionally using the generated output for copyright infringement and utilizing existing tools to cite sources when using the generated content.
With this safeguard in place, the company hopes customers can confidently use content created with a range of its AI products. Going forward, it intends to continue working on ways to enable customers to use these features safely, securely, and with peace of mind.