Coors Light Creates ‘Beer Bale Cooler’ Made With Straw For Fall
As fall sets in and gatherings move from patios to bonfires, Coors Light has unveiled a unique seasonal essential designed for those aged 21 and over.
The brand, known for its “Made to Chill” ethos, is launching its first-ever Beer Bale Cooler.
Inspired by the picturesque straw bales and golden fields of the season, the cooler is crafted from straw. A natural insulator, the straw keeps bottles cool as the perfect companion for various get-togethers.
Apart from its rustic aesthetic, the container boasts practicality. The conveniently sized box resembles a standard “two-string” straw bale.
Despite its compact form, it can hold two 24-packs of Coors Light and, impressively, keep them refreshingly cold for over 24 hours. This means more opportunities to enjoy the crisp taste of beer amid the brisk fall air.
Coors Light enthusiasts and those seeking a unique cooler experience will have an exclusive opportunity to purchase one of only 30 limited-edition coolers. The sale is set to commence on Tuesday, October 24, 2023, with each set retailing for US$80.
“We’re always inspired by our drinkers who work hard for their moments of chill and how they embrace fall,” said Marcelo Pascoa, vice president of marketing for the Coors Family of Brands.
“We put a new twist on a fall mainstay, reimagining the straw bale to serve as a cooler for your Coors Light no matter how you chill.”
Head here for more information.
[via Coors Light, images courtesy]
This article was crafted with assistance from an AI engine, and has been manually reviewed & edited.
