Nike’s Día De Muertos Collection Pays Homage To ‘Everlasting Ties’ Of Family
Nike is embracing Mexico’s cherished tradition of Día de Muertos—commonly known as the Day of the Dead—with the launch of its latest collection, Con Mi Familia (With My Family).
This special capsule, which includes limited-edition designs of popular sneakers like Air Jordan 1, Nike Blazer Mid, Dunk Low, and Air Max 1, along with select apparel pieces, seeks to honor the profound and enduring connections between family members, both living and departed.
Set to launch globally on October 21, 2023, carries a deep emotional resonance. Each design within the collection is imbued with symbols representing the emotions that often accompany the stages of grief, from profound sorrow to deep love.
Among the culturally significant iconography in this collection are the moon, marigolds, and the image of a hummingbird. These symbols are significant in Mexican culture.
For example, the hummingbird is seen as a symbol of souls attempting to reconnect with the living.
Con Mi Familia is part of Nike’s Global Express Lane releases, which delve into local cultures, insights, and trends to create designs that resonate genuinely with communities around the world.
[via Complex and Design Scene, images via Nike]
This article was crafted with assistance from an AI engine, and has been manually reviewed & edited.
