In the image, the 26-year-old is clad in a leather trench, which subsequent posts show in greater detail. It appears to be a sleek black coat featuring a high collar, cinched waist, and oversized shoulders.
According to a press release, as quoted by Haper’s Bazaar, Jenner will be collaborating with “designers, iconic brands, and influential cultural figures” on the label.
For its first collection, the mogul enlisted the help of Namilia founders Nan Li and Emilia Pfohl to create a 12-piece collection, all of which will not exceed US$200 per garment.