Mercedes Crowns Itself Music’s Hottest Car Brand In Striking ‘Iconic Playlist’

Mercedes-Benz has cemented its place in music history as the most referenced brand—with an impressive 16,415 tracks making mention of the luxury automaker.

This connection between the German carmaker and the music industry transcends genres, boasting involvement from iconic artists including 50 Cent, Ariana Grande, Beyoncé, Ed Sheeran, Eminem, and Tina Turner, among many others.

In celebration of this rich musical legacy, the company is set to launch The Iconic Playlist.

Created in collaboration with Universal Music France (A&R Studios) and Radio Nova, this collection of tracks celebrates the brand’s enduring legacy in pop culture.

A highlight of this celebration is a limited-edition double vinyl, of which only 2,000 copies will be made available. Collectors can choose from four distinct cover designs representing various music styles.

The covers come in the form of bright yellow, red, green, and navy, featuring illustrations of hip-hop stars decked out in a branded chain, a rock star jumping through the air with his guitar, a reggaeton lion, and more.

Interestingly, each vinyl uses its respective drawings to form the automaker’s signature three-point symbol in the middle, drawing immediate connections to Mercedes-Benz.

Media platform Radio Nova will play a key role in this musical celebration. On November 7, 2023, the channel will broadcast the playlist on its various platforms, including its website, Nova App, and Spotify’s Playlist Nova.

This broadcast will delve into the cultural history that binds Mercedes and music, featuring custom chronicles, an hourly track listening experience, and exciting opportunities for listeners to win these collector’s vinyl records.

[via Ads of the World and AdForum, images via Mercedes-Benz]