Apple’s Entire ‘Scary Fast’ Event Was ‘Shot On iPhone’

Apple recently held its ‘Scary Fast’ event, a short and somewhat spooky Halloween-themed special. This served as the platform for unveiling the latest MacBook Pro and iMac, both equipped with the brand-new M3 chip.

While the presentation appeared to be your typical pre-recorded Apple affair, there was a moment toward the end where the tech giant subtly showed off the fact that everything was “shot on iPhone and edited on Mac.”

More specifically, the new iPhone 15 Pro Max. This included clips of the products in use, Apple employees introducing the new iMac and MacBook ranges, and even sweeping cinematic drone shots of Tim Cook standing in front of Apple Park.

“Shot on iPhone” is a pretty well-known tagline from the company, and by now, most of us have seen either a billboard, promotional images or even a few short films by Apple that showcase the capabilities of its phones. 

However, this is the first time an iPhone has been used to film an entire Apple event. 

One has to admit it’s a pretty smart way to sneak in some additional advertising for the recently released iPhone 15 Pro Max alongside its newly announced products.

September’s iPhone release marked a significant milestone as it became the first to capture footage in ProRes Log at a fluid 60 frames per second. This merging of the ProRes format’s minimal compression with the revered Log color format, long a staple in the film industry, equates to precise color correction capabilities.

Does this mean you’ll be able to produce such quality videos the next time you want to capture your dog performing a trick? Probably not. There had to be a load of high-tech gear and in-studio editing to achieve what Apple has with the Scary Fast event. That said, it’s never a bad thing to see these devices in action and just how far they can go.

[via Digital Trends and 9to5Mac, screenshots via Apple]