Phoebe Philo’s Long-Awaited Namesake Label Finally Lands With First Collection
Image via Phoebe Philo
Phoebe Philo, a name that reverberates throughout the fashion sphere, has finally launched her own label after keeping style-seekers on their toes for a few years. The former Chloé and Céline (now Celine) creative director first announced her plans to create a namesake company in 2021, with LVMH as a passive backer. After several delays, Phoebe Philo, the brand, is finally here with its initial 150 pieces.
Throughout her tenure at fashion houses like Céline (2008–2018) and Chloé (2001–2006), Philo consistently introduced pieces that exude a muted palette, clean lines. Rather than pandering to the fleeting whims of fashion trends, her designs prioritized timeless appeal and the real-life needs of modern women. The designer’s work often melded understated luxury with comfort, resulting in clothing that not only looked sophisticated but also felt intrinsically wearable—certainly speaking to the infatuation with “quiet luxury” shared between younger shoppers today.
Above all, Philo’s style positioned fashion as a means to enhance, not overshadow, the wearer’s identity.
Exclusively available online, the brand’s first official pieces are still quintessentially Phoebe Philo, but with a bit more flair. The label refreshes timeless silhouettes with asymmetrical details, like cheeky cut-outs and bat wings, and layers them with feathers and sequins.
This look by Phoebe Philo pic.twitter.com/MN3Ivvj5Vd
— Up Next (@upnextdesigner) October 30, 2023
One fan remarks that the designs look like a “Celine reboot… but I am not mad at all.”
Phoebe Philo collection is giving Celine reboot but I am not mad at all pic.twitter.com/ed12Gf5eYg
— no. (@mysilkdiaries) October 30, 2023
The brand is making its garments in smaller batches, not just to create demand but to also be “socially and ecologically literate.”
“Our first step has been to understand the importance of overall impact throughout the process of creating and delivering fashion,” the company explains on its website. “This has shaped our focus on the key areas of overconsumption, waste, and the supply chain.”
All in all, it aims to design “enduring products” while working towards “minimizing waste and avoiding overproduction
 by producing notably less than anticipated demand.”
Phoebe Philo's namesake label has arrived. pic.twitter.com/3AUmTolHmu
— AnOther Magazine (@AnOtherMagazine) October 30, 2023
With that, numerous items from the 150-piece inaugural launch have already sold out. These include a ‘Hand-Combed Embroidered Sliced Skirt’, a ‘Jacket with Attachable Scarf’, ‘Drop Trousers’, and a pair of ‘Bombe Oversize Frame Sunglasses’.
Images via Phoebe Philo
Prices are on the higher end, with a calf leather ‘XL Cabas bag’ going for US$8,500 and a stucco silk ‘Scarf Top’ setting you back US$1,200.
Image via Phoebe Philo
Sustainability seems to be woven into the entire ecosystem. “We do not use fur, exotic skins or feathers in our product,” the Phoebe Philo label explains, adding that it will replace “key fibers (wool, cotton, viscose)” with “certified sustainable options and aim to achieve this in 2024.”
Image via Phoebe Philo
Phoebe Philo’s next collection, A2, is slated for debut in spring.
Honestly love the size of the XL Cabas bag by Phoebe Philo. pic.twitter.com/LxDHKWpM5B
— CONNOR (@homocowboi) October 30, 2023
[via Dazed, USA Today, Harper’s Bazaar, images via Phoebe Philo]
This article was crafted with assistance from an AI engine, and has been manually reviewed & edited.
