Braun Unveils Its First Swiss-Made Watches, And They’re Delightfully Sleek
Images via Braun Clocks
Braun is ticking its way into your design-loving heart with the first of what will be a small production of Swiss-made watches.
The electronics brand plans to roll out eight automatic Swiss-made timepieces over a span of eight months. Phase one brings two styles, a version with a matte black finish and another that’s stainless steel.
Image via Braun Clocks
Braun entered the realm of horology back in 1977, under the direction of Dieter Rams’ protégé Dietrich Lubs. Continuing to be grounded in Rams’ design principles, the new timepieces radiate the philosophy of “less, but better,” with clarity and simplicity at the forefront.
Zooming in on the specifics, each model is designed as a rarity, with only 150 pieces ever made. With its Swiss ETA 2892A2 automatic movement fully on display through an exhibition caseback, the watch is a nod to Braun’s design heritage, complete with its logo. The words “Automatic” and “Swiss Made” cleanly mark the face.
Image via Braun Clocks
You’ll also spot familiar motifs of the brand—a yellow-tipped second hand and a red chevron date marker, paired with a streamlined rubber strap that merges seamlessly with a stainless steel case.
Image via Braun Clocks
The case boasts a 40mm diameter and is shielded by sapphire glass. Underneath, the movement ticks at 28,800 vibrations an hour (4Hz). And, whether it’s the hands glowing in the dark courtesy of Swiss Super-LumiNova or the 5ATM water resistance, this watch ensures functionality doesn't compromise aesthetics.
Image via Braun Clocks
The first Swiss-made drop is up for preorder, tagged at £750 (US$910). Time is truly of essence, as once these pieces are sold, they won’t return.
Image via Braun Clocks
[via Hypebeast and WatchPro, images via Braun Clocks]
This article was crafted with assistance from an AI engine, and has been manually reviewed & edited.
