Evian x Coperni Bottles Challenge You To ‘Look Closer’ With Fusion Of The Stars
From Bella Hadid’s spray-on dress that transformed into real fabric and robot dogs strutting down the runway, fashion brand Coperni has turned heads over the past year for its futuristic, innovative stunts.
Now, the label has teamed up with water company Evian on a special-edition bottle that invites consumers to “Look Closer” inside to see the stunning constellation akin to the Maison’s name.
This formation of stars tells a mythological story that unfolds within each limited edition bottle, bringing drinkers on an outer-world voyage.
By peering inside the bottle, one is transported into a world where Evian and Coperni’s playful lens combines innovation, movement, and life in an everyday product.
At the heart of the constellation lies a depiction of Evian’s source of mineral water at Evian Les Bains. As one explores further, this journey is portrayed through the pristine mountains, symbolizing the brand’s deep connection to nature.
To mark the launch of the exclusive release, both brands have partnered with creative director Camille Summers-Valli on a duo of campaign films.
Filmed at the iconic Georges on the roof of the Centre Pompidou, the clips explore the themes of connection and human interaction as they seamlessly transition between real-life moments and the imagined world.
“At Evian, we believe that innovation, imagination, and artistry have the power to unlock extraordinary experiences,” said Dawid Borowiec, global director at Evian.
“Our collaboration with Coperni in crafting this limited-edition glass water bottle represents a celebration of youthful creativity and playfulness encapsulated by our ‘Live Young’ philosophy.”
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[via Evian, images courtesy]
