Beer Brand Creates Drinkable Flower ‘Blokequet’ To Help Guys Share Feelings
Knowing how many men struggle to express their feelings openly, beer brand Yeastie Boys New Zealand has come up with a unique solution to encourage more conversations about mental health.
The brewery, which recognized that oftentimes, the first flowers a man often receives are at his funeral, has created a special concoction to bring the blooms to those who are left out.
Dubbed the ‘Blokequet’, the special brew comprises 2.5% hazy pale ale infused with Earl Grey blue flowers.
Unlike the traditional practice of gifting flowers, which is rare among men, sharing a beer is a common social activity that can foster a more relaxed environment for discussing personal matters.
As such, the limited-edition release is meant to help kickstart crucial conversations among men, offering a quirky drinking experience that encourages men to check in on each other’s well-being.
Each can sold also contributes to a greater cause. Proceeds from the sales go to the I AM HOPE charity, which provides free counseling services to thousands of Kiwis in need.
“So grab a Blokequet, and check your mates are OK.”
The Blokequet will be sold at selected bars and liquor stores, and can be picked up in a traditional flower arrangement as a gift for a friend in need.
[via LBB Online and Campaign Brief, images via Yeastie Boys New Zealand]
This article was crafted with assistance from an AI engine, and has been manually reviewed & edited.
