Dior Conceives Magical ‘Carousel Of Dreams’ At Saks In NYC For Festive Season
Image courtesy of Paul Vu via Saks
Saddle up! Dior has spectacularly transformed the 10-story façade of Saks Fifth Avenue into a dazzling Carousel of Dreams, marking one of the most ambitious installations in the history of the iconic New York department store. The reveal took place on Fifth Avenue, nestled between 50th and 49th Street, right in front of the Saks flagship.
The highlight of this grand display is an enormous wheel of fortune, about 115 feet wide, drawing inspiration from the Dior Cruise 2024 collection. The wheel is adorned with classic Dior symbols like stars, clovers, zodiac signs, and ethereal floral motifs, creating a dreamlike visual feast.
Image courtesy of BFA for Saks and Dior, via Saks
By day, the storefront stands as a striking art piece, featuring intricate botanical icons and a lush celestial tableau. At night, it transforms into a mesmerizing light show with nearly 300,000 LED lights and a medley of music that echoes the installation’s organic beauty. Master artisans from around the globe have meticulously crafted the façade with detailed watercolor effects and three-dimensional metallic elements. J’adore.
Image courtesy of BFA for Saks and Dior, via Saks
Complementing the exterior, the Saks holiday windows weave a narrative of Monsieur Dior’s dreamy voyage from Paris to New York.
Image courtesy of Luis Guillén Photography via Saks
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Iconic landmarks from both cities, such as the Eiffel Tower and the Statue of Liberty, are featured alongside playful elements from Dior’s Carousel of Dreams.
Image courtesy of Luis Guillén Photography via Saks
Image courtesy of Luis Guillén Photography via Saks
Inside the store, the enchantment continues with a lavish carousel showcasing exclusive Christian Dior haute couture dresses and a Dior Parfums pop-up on the beauty floor, offering unique holiday specials available only at this location until December 10, 2023.
The grand opening on Monday was a star-studded affair, attended by celebrities like Jennifer Lawrence and Tracee Ellis Ross, all donning Dior. The Martha Graham Dance Company, in costumes by the brand’s artistic director Maria Grazia Chiuri, performed a butterfly choreography, while a breathtaking light show and fireworks display illuminated the night.
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The entire spectacle comprised the efforts of more than 100 artisans, who toiled over the marvelous project for 10 months.
Image courtesy of Luis Guillén Photography via Saks
Marc Metrick, CEO of Saks, and Delphine Arnault, chairman and CEO of Christian Dior Couture, both shared their excitement and pride in this collaboration, emphasizing its tribute to the holiday season’s wonder and dreams.
“For decades we have presented our holiday windows and light show as our gift to New York City, and this year we are honored to do so in partnership with Dior to further elevate the unique and inspiring experience we deliver to our customers,” said Metrik. “We look forward to welcoming our customers to the magical World of Dior across the Saks Fifth Avenue ecosystem this holiday season.”
Arnault noted: “The traditional holiday celebration at Saks, inaugurated by its marvelous Light Show on the iconic Fifth Avenue, is one of the most keenly awaited, spectacular, and enchanting in the world. I am particularly proud that Dior, our ‘kingdom of dreams,’ the incarnation of excellence and elegance, is able to take part in the magnificent event this year, sublimating it with its exceptional savoir-faire and the virtuoso inventiveness of our teams. The unique alliance between Saks and Dior—initiated over 70 years ago by Monsieur Dior himself—has a highly symbolic value for our House, bringing together the unwavering history we share with the United States and our perpetually reinvented heritage. An ode to the magic of creation in all its forms.”
The partnership also extends online with a digital popup on the Saks website, featuring an array of Dior products.
[via Galerie, The Cut, Vogue, images via various photographers for Saks / PR Newswire]
This article was crafted with assistance from an AI engine, and has been manually reviewed & edited.
