TikTok Data Reveals Most Popular Interior Design Trends Of 2023
Photo 97365225 © Katarzyna Bialasiewicz | Dreamstime.com
TikTok serves as a window to people’s lives, so it comes as no surprise that it also holds a mirror to evolving preferences in home design.
To round off the year, SEO agency Contractor Growth Network has analyzed the most prominent interior design trends as seen on the social network from the past 12 months. The study, which focused on the most-viewed hashtags, saw that farmhouse style reigned supreme as America’s favorite in 2023. Vintage styles trailed closely behind, as did the boho look, maximalism, and eclectic design.
Take a look at the wonderful styles that dominated living spaces in 2023.
#1 Modern Farmhouse
Photo 195048643 © Viesturs Radovics | Dreamstime.com
Modern interpretations of farmhouse décor, particularly #modernfarmhouse, have particularly resonated with TikTok's audience, with a staggering 231 million views. This style has attracted a diverse age group, with significant interest from users aged 25 to 34.
@truformtiny Our modern farmhouse tiny ðŸ¤ðŸ¡ #tinyhomeliving #tinyhouse #tinyhomes #tinyhouse #tinyhomemovement #tinyhousenation #accessorydwelling
♬ original sound - Tru Form Tiny
#2 Vintage
Photo 186505455 © Follow The Flow | Dreamstime.com
Vintage décor, with its timeless appeal, has found its strongest following among Gen Z, as evident from the top-performing hashtags like #vintagedecor and #vintagehome.
@saratoufali the joy these bring me 😮💨 #vintagedecor #vintagerug #vintagevibes #cozyhome #cottagecore #houseplantlove #cozyaesthetic
♬ Dream - The Pied Pipers
#3 Boho Style
Photo 97365225 © Katarzyna Bialasiewicz | Dreamstime.com
Similarly, the boho style, known for its unconventional and creative flair, has amassed over 242 million views, with younger millennials and Gen Z making up the majority of its audience.
@styledby.rhonda because who doesn’t want to get a little cozier this time of year 🥹 #bohohomedecor #cozyathome #interiordecor #stylingtips #interior #bohemiandecor #apartmenttherapy
♬ trees and flowers by strawberry switchblade - isaiah g
#4 Maximalism
Image generated on AI
Maximalism, embracing the more-is-more philosophy, has also seen a rise in popularity on TikTok, particularly among the 16 to 24 age group. This trend, often characterized by rich color palettes and over-the-top design elements, has gathered over 146 million views.
@joshandmattdesign Your interior should focus on what makes you happy, not how it would appeal to the outside world 🤗🫶🼠#apartment #interior #home #maximalism
♬ End Of Line but better - _King_Dingus_
Eclectic
Illustration 286366979 © BiancoBlue | Dreamstime.com
Eclectic décor, which welcomes a mix of different styles and elements, has gained traction, with #eclecticdecor hashtags racking up 91 million views. This trend seems to resonate particularly with younger audiences, aged 16 to 24.
@thistimeincolour This sound is spot on! Paint is easy to change. There are also a few timeless examples of bathrooms. Feel free to prove me wrong, though 😉 #colourfulhome #diyhomedecor #eclecticdecor #colorfulinteriors #eclecticinteriors
♬ original sound - Olive Branch Cottage (Morgan)
Other notable trends on TikTok include grand millennial, paneling, and rustic, each securing substantial annual views.
@katiepellegrinodecor grand millennial, modern traditional, new traditional whatever you want to call it - this @zoffanyfw wallpaper from @wallpaperdirect made the dining room! The colors and details are so gorgeous! I can’t help but feel happy in here #grandmillennialdecor #grandmillennial #grandmillenialstyle #chinoiseriechicstyle #grandmillennialhome #moderntraditional #grandmillennialhome #grandmillenialhome #grandmillennialdiningroom #moderntraditionalhome #floraldecor #preppygrandhome #mytradchichomestyle
♬ original sound - Katie Pellegrino
“TikTok has become such a key platform for interior design, with creators and users sharing unique décor choices and offering excellent inspiration for homeowners across America,” notes a spokesperson from Contractor Growth Network.
The internet marketing firm also observes that while concepts like cluttercore appeal to younger audiences, styles like rustic attract a slightly older, millennial demographic. With that, as searches for farmhouse décor on Google have declined in the past three years, it remains to be seen if this trend will continue to dominate TikTok or if new styles will emerge as favorites in the coming years.
[via Contractor Growth Network, images via various sources]
This article was crafted with assistance from an AI engine, and has been manually reviewed & edited.
