Kraft Turns To AI To Help Replace Empty Peanut Butter Bottles Right Away
Ever entered the kitchen to make a sandwich only to find that there’s no more peanut butter left?
Well, knowing the angst that accompanies this all-too-familiar scenario, Kraft Peanut Butter has launched a creative solution to address the issue.
Utilizing artificial intelligence technology, the brand has developed a platform that offers a unique and convenient way for consumers to replenish their peanut butter supply.
This new tool allows users to use their mobile devices to scan the scraping marks at the bottom of nearly empty crocks, which will trigger the delivery of a brand new one for free.
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More impressively, the delivery will be made on the same day through Skip Express Lane, so one can enjoy the household staple without having to head to the grocery store.
According to Kraft, 52% of Canadians feel sad when they run out of this beloved spread. As such, the hope is to mitigate this disappointment by ensuring everyone has a continuous supply.
Those interested in taking advantage of this service can visit KraftQjaRCodes.ca to scan the pattern at the bottom of any empty peanut butter jar.
For the next month, the first 750 Canadians each week who visit the website and scan their empty containers will receive a free replacement jar.
[via Grocery Business and MobileSyrup, images courtesy of Kraft Peanut Butter]
This article was crafted with assistance from an AI engine, and has been manually reviewed & edited.
