Jacquemus Flaunts First Kids’ Collection With Ridiculously Oversized Looks
Images via Jacquemus
After making absurdly tiny bags that can barely hold your AirPods, Jacquemus has seemingly turned the tables with ridiculously oversized fits for kids—well, sort of. The French fashion label has launched its first childrenswear collection, and to draw attention to itself, it has styled its young models with fabrics that appear to flow out into the floor.
The playful line, called MINI ME, mirrors adult fashion trends in child-friendly sizes, featuring vibrant yet sophisticated colors, including red, tan, brown, and pink. To reflect this, its campaign depicts kids wearing pants that go up to their shoulders, sweaters that touch the ground, and shawls that wrap around them more than once, capturing the whimsical concept of kids dressing up in adult clothes. As one shopper on Instagram puts it, “[Very] cute editorial—practically, though, [the outfits] look like accident hazards they can trip over.”
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The selection itself offers a range of stylish yet comfortable garments suited for children, such as petite T-shirts, cozy hoodies, and trendy bucket hats. It also includes elegant, paint-splattered button-downs for special occasions and casual wear like zippered cargo pants and shorts in earthy tones, ideal for young adventurers.
Jacquemus kids pic.twitter.com/cAJlgaAoJM
— Up Next (@upnextdesigner) November 23, 2023
jacquemus launches its first kids collection campaign ‘mini me’ pic.twitter.com/U88jSQi2ua
— Fashion Muse (@le_fashion_muse) November 24, 2023
The variety continues with denim workwear in pink, cinched tops, and striped shirts. Additionally, the collection features fringed hats that blend sun protection with style.
The Jacquemus children’s line maintains the brand’s chic aesthetic, bringing its romantic and fashionable appeal to a younger audience. Key pieces include hoodies, T-shirts, and bob hats adorned with the Jacquemus logo, available in pink or beige.
Part of the Jacquemus Pink 2 Holiday capsule, the MINI ME range reflects a series of collaborations across various items, sized for kids aged three to 10. The fun array, including essential items priced from US$95 for a T-shirt to US$310 for workwear boots, is available exclusively on the Jacquemus website from November 30, with plans to expand the line in the future.
"MINI ME" BY JACQUEMUS
— JACQUEMUS (@jacquemus) November 22, 2023
The first kids collection now available. https://t.co/B52Zd0qjSM pic.twitter.com/UrZrH0hmie
[via Fashionotography and Hypebeast, images via Jacquemus]
This article was crafted with assistance from an AI engine, and has been manually reviewed & edited.
