Snickers Begins ‘Tastebud Training Program’ To Prepare You For A Protein Boost
Ever wish snacking on a bar of chocolate could be as beneficial as sweet? That’s what Snickers is trying to do with the launch of its Hi Protein bar, and to celebrate the release, the brand has released a special Tastebud Training program.
This quirky campaign is designed to prepare fans for the “epic taste” of the new protein-rich snack.
View this post on Instagram
To bring this Tastebud Training program to life, Snickers has teamed up with actor, comedian, and host Joel McHale.
McHale, along with his trainer, will guide fans through this engaging experience, which, while not scientifically backed, promises to be a fun and unique way to work up one’s mouth.
The Tastebud Training program consists of four distinctive training exercises.
First, the Face Flex is a dynamic warm-up that involves stretching the face to ensure readiness for flavor intake without any muscle strain. Next, individuals can try out the Lip Trill, an exercise designed to loosen up the lips before heading onto Bar Bites, where participants are encouraged to take bites of the Hi Protein bar.
View this post on Instagram
Last but not least, after enjoying the yummy goodness of the treat, the workout concludes with the Satisfied Smile, serving as a low-intensity cooldown to aid in flavor receptor recovery.
From today until December 13, 2023 fans can participate in the Tastebud Training routine via the brand’s official website.
[via Ads of the World and Mars Wrigley / PR Newswire, cover image via Mars Wrigley / PR Newswire]
This article was crafted with assistance from an AI engine, and has been manually reviewed & edited.
