Coca-Cola Shakes Up Its Recognition For Charming Christmas Brand Identity
Image courtesy of Jones Knowles Ritchie
Many symbols bubble up to the surface when you mention Coca-Cola’s name. The contour bottle. The color red. That refreshing, sizzling sound. But the most jolly of them all might be the spirit of Christmas and, with it, Santa Claus and those iconic trucks.
As the festive season rolls in, Coca-Cola, a brand synonymous with iconic holiday advertising, has unveiled a fresh festive campaign identity. Designed by the renowned global branding agency Jones Knowles Ritchie (JKR), the new campaign is a harmonious blend of Coca-Cola’s classic elements and the quintessential symbols of Christmas.
Image courtesy of Jones Knowles Ritchie
At its heart is a set of charming festive ornaments, each adorned with patterns of stripes, spots, and negative-space silhouettes inspired by Coca-Cola’s contour bottle. The brand’s ‘Hug’ logo is prominently featured, symbolizing warmth and togetherness, core sentiments of the holiday season.
Image courtesy of Jones Knowles Ritchie
Coca-Cola’s classic Santa Claus imagery also receives a contemporary makeover, rendered in a sleek monochromatic style. A collaboration with type studio Brody Associates introduces bespoke typography, adding a touch of warmth and charm to the seasonal greetings. This elegant style is imagined to resonate with audiences globally, infusing the campaign messages with an air of festivity and joy.
Image courtesy of Jones Knowles Ritchie
Image courtesy of Jones Knowles Ritchie
A key aspect of this Christmas makeover is its dynamic use of motion principles, which animate experiences that embody the spirit of the season and bring the concept of Real (Holiday) Magic to life.
Video courtesy of Jones Knowles Ritchie
The refreshing assets are being rolled out across various platforms, from communication channels to digital interfaces to product packaging, ensuring that wherever the Coca-Cola brand appears during this festive period, it is instantly recognizable and imbued with the holiday spirit.
Image courtesy of Jones Knowles Ritchie
Image courtesy of Jones Knowles Ritchie
With these endearing additions, Coca-Cola continues its legacy of crafting memorable holiday experiences, connecting with consumers around the world and spreading the joy of the season through its unique brand lens.
Image courtesy of Jones Knowles Ritchie
Image courtesy of Jones Knowles Ritchie
[via Jones Knowles Ritchie, video and images courtesy]
