Miller High Life Debuts Light-Up Christmas Trees That Smell Like Tobacco
Image courtesy of Miller High Life
Stop pining for pine if you’re hell-bent on making merry this festive season. Miller High Life is giving its own spin to the traditional Christmas tree with a neon-lit ode to dive bars. Dubbed the ‘Merry High Light’, this cheeky offering has a leg over the Leg Lamp from last year—as part of the brand’s 120th anniversary, it serves up a side of nostalgia with a whiff of sweet tobacco.
The 2.5-foot glowing structure, set to outshine the star that tops your usual tree, even evokes the unmistakable dive bar aroma of tobacco right into your living room, no ashtray required. Atop this beacon of boozy spirit sits the iconic Miller High Life soft cross, calling all celebrators to where the good times roll.
Image courtesy of Miller High Life
Interestingly, the Merry High Light tree skirt mirrors the Girl in the Moon’s iconic striped skirt too.
Image courtesy of Miller High Life
Besides the tabletop version, there’s a full-sized, five-foot collector’s edition tree that will stand tall in the home of one lucky drinker as part of a sweepstakes. The supersized version comes with a custom Girl in the Moon tree topper, turning any living room into the holiday season’s hottest dive bar.
Image courtesy of Miller High Life
The truly lit trees were created in collaboration with Molson Coors and marketing communications agency Phaedon (previously ICF Next).
The 2.5-foot centerpiece goes on sale on December 8 for US$120 on the Miller High Life website.
[via Miller High Life, images courtesy]
