Etsy Introduces Its 2024 Color Of The Year, And It’s Not Quite Barbiecore
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Etsy, a marketplace for all things unique and handcrafted, has officially declared ‘Berry’ as its 2024 Color of the Year. This choice marks a deviation from the bright pinks that dominated 2023—Barbie pink included—as a more mature and romantic shade weaving together rich reds and soothing blue tones takes center stage.
Berry, with its deep yet soft hue, is poised to become the go-to color for those seeking a touch of elegance and romance in their lives, per Etsy. Its selection aligns with an overarching theme for 2024, where romance and the idea of romanticizing life are celebrated.
This grown-up version of pink is said to be versatile enough to be a year-round favorite, easily integrating into various aspects of life, from home decor to personal fashion. Its ability to add a sophisticated pop of color makes it a refreshing choice for both subtle and statement pieces.
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The transition from hot pink to Berry is reflective of changing consumer preferences, with Etsy reporting a 58% drop in searches for hot pink decor items. Berry, with its inviting blend of depth and softness, offers a fresh alternative that captures the essence of romance without being overly bold.
Etsy’s Color of the Year points to a transition of shades across the array of handmade items showcased on the platform. With the advent of Berry, expect to see this charming hue making its way into home decorations, fashion accessories, and more, as Etsy’s global community of sellers and buyers embraces this new romantic trend.
“So in 2024, we’re officially entering our romantic era and we invite you to join us,” says the website. “Whether that’s transforming your bathroom into a self-care sanctuary, or dressing in ballet-inspired flats and soft silky fabrics.”
[via Apartment Therapy, Martha Stewart, Etsy, images via various sources]
