IKEA Revives 60s & 70s Treasures From Its Logo Creator, First Woman Designer

Image courtesy of IKEA

As IKEA celebrates its 80th anniversary, the brand is diving into its rich, deep-seated history to bring back a wave of nostalgia with the third installment of its NYTILLVERKAD collection, where beloved archival pieces get reimagined.

Slated for release in January 2024, this drop is a vibrant homage to the late 60s and early 70s, reimagining iconic designs for contemporary homes. It’s a journey back in time, but with a modern twist.

Image courtesy of IKEA

Fusing retro charm with today’s practicality, the collection features pieces from legendary IKEA designers like Karin Mobring and Gillis Lundgren. Notable items like Mobring’s Bauhaus-inspired BAGGBODA side table and Lundgren’s re-envisioned MILA swivel chair, now known as DYVLINGE, honors the inventive spirit of the era in bold new colors.

Image courtesy of IKEA

The essence of the NYTILLVERKAD collection lies in its tribute to a transformative period in design history. It was a time when youth culture and political movements were at their peak, influencing every aspect of life, including furniture design. The Swedish giant, during this era, introduced materials like painted particleboard and plastic, crafting furniture that resonated with the youthful energy of the time. The selection embodies this spirit with its bold shapes, optimistic hues, and comfy seating.

Karin Mobring, IKEA’s first female designer, was a pivotal figure in establishing the IKEA aesthetic. Her work, characterized by classic Scandinavian roots, was versatile and trendsetting. The relaunch of her CROMI side table as the BAGGBODA is a testament to her enduring influence.

Image courtesy of IKEA

On the other hand, Gillis Lundgren, who came up with the IKEA logo and the BILLY bookcase, and was instrumental in shaping IKEA’s direction, is remembered through the DYVLINGE swivel armchair, a current take on his iconic MILA armchair.

Image courtesy of IKEA

Image courtesy of IKEA

The PUCK armchair from 1969 takes its seat in the present, now reformed as the SOTENÄS chair.

Image courtesy of IKEA

Image courtesy of IKEA

Image courtesy of IKEA

Swedish contemporary designers Sven Fristedt and Ehlén Johansson also contribute to the array’s allure. Fristedt’s striking patterns from the 60s and 70s make a comeback in items like STRECKFLY cushion covers and pre-cut fabrics.

Image courtesy of IKEA

Image courtesy of IKEA

Meanwhile, Johansson’s sleek SKOGSTUNDRA vase adds a touch of elegance to the range.

Image courtesy of IKEA

“Vintage furniture has made a big comeback lately, and there’s been a growing demand for certain IKEA products that have become collector’s favorites,” expresses Johan Ejdemo, global design manager at IKEA of Sweden. “That is why we decided to bring back a selection of our design icons, and we are excited to see interest coming from customers of all ages, especially young people who are discovering our design legacy and using these vibrant solutions to express themselves at home.”

Image courtesy of IKEA

Ejdemo elaborates: “To us, these products are the essence of democratic design; they are timeless, as they combine a beautiful form, a great function, sustainability, an affordable price, and quality that lasts long.”

The third launch of the NYTILLVERKAD collection, set to hit IKEA stores globally in January 2024, promises to be a celebration of design history, appealing to fans of all ages. It’s an opportunity for design enthusiasts to infuse their homes with pieces that are as much about self-expression as they are about homage to the past.

[via IKEA, images courtesy]