Carlsberg Creates Stop-Motion Animation Made Out Of Fans’ Tattoos

Video screenshot via Carlsberg

Carlsberg is raising a pint to loyalty and victories with a striking montage of tattoos in a stop-motion film called 10 More Years. Inked.

This bold blend of ink and allegiance honors the unyielding spirit of Liverpool FC fans as the brewer marks a decade-long extension with the soccer club, and it’s doing so quite literally on the skin of ardent followers.

Concocted by creative agency Worth Your While and art and directing collective The Glue Society, the spot showcases 57 tattoos inked on various body parts of fans, each piece of art telling a part of the club’s journey with Carlsberg in a sequential narrative.

Image via Carlsberg Group

Local Liverpool tattoo artists and fans themselves, Jay & Dan Hutton, were at the helm of bringing this creative idea to life, making every supporter’s skin a canvas of their English football faith.

Video via Carlsberg

Video screenshots via Carlsberg

The number 10, prominently featured in the film, not only celebrates the extension of the partnership but also holds sentimental value for the club and its fans.

To further etch the significance of this extended alliance, portraits of these Forever Fans will find a place in an exhibition at Carlsberg’s headquarters in Copenhagen.

Images via Carlsberg Group

“We have been on quite a journey with Carlsberg since 1992, and we consider them as more than a partner; they are a true supporter of Liverpool Football Club. They are woven into the fabric of the club, across our men’s and women’s teams, and we look forward to what the next 10 years brings for this amazing partnership,” comments Ben Latty, commercial director at Liverpool FC.

The enthusiastic campaign raises the bar (and perhaps a few eyebrows) on how far fans are willing to go for their love of the game. 

[via The Stable and Ad Age, video and images via Carlsberg Group]