Knorr Seasons Your Look With ‘Bouillon Bag’ Perfect For Stock Cubes
Images via Knorr
Knorr is adding a touch of piquancy to your daily getup, and not in a way you’d expect. It’s giving fashionistas some food for thought about the usefulness of it-items with the ‘Mini Bouillon Bag’.
You’ve likely seen the recent craze for teeny-tiny handbags, championed by celebrities like Cardi B and Gigi Hadid. These pint-sized fashion statements might leave you wondering about their practicality. Can you even fit your essentials in there? Knorr’s answer: yes.
The Mini Bouillon Bag by Knorr—or “The House of K”—takes the miniature accessory trend to a whole new level of absurdity. Designed to hold one, and only one, Knorr Bouillon Cube, it’s the epitome of minimalism in fashion accessories. Imagine the convenience of having your go-to flavor enhancer at your fingertips, nestled snugly in a fashionable green purse.
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The bag features an interesting contour flap, taking cues from the flag in Knorr’s logo. Golden hardware spelling the monogram ‘K’ delicately dots the accessory.
Crafted as part of a playful campaign by creative agencies MullenLowe UK and Deutsch NY, Knorr’s Mini Bouillon Bag doesn’t take itself too seriously. On top of poking fun at the latest style obsessions, it also offers an arguably useful function.
Image via Knorr
If you’re eager to get your hands on this culinary fashion statement, Knorr has laid out the recipe. Fans will have to follow the brand on Instagram, then like its campaign post and share their favorite holiday recipe in the comments. In return, you might secure one of the 30 Mini Bouillon Bags up for grabs, each capable of cradling a precious Knorr Bouillon Cube.
Image via MullenLowe Global
Image via MullenLowe Global
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[via Ads of the World and Knorr, images via various sources]
