Burger King Taps Facial Tech To Serve Deals Based On How Hungover You Look

Video screenshot via CDN Comunicação

Burger King Brazil has fired up a quirky solution for the post-party blues with a Hangover Whopper campaign, turning weary grimaces into grins with a side of savings. In collaboration with advertising agency DM9, the fast-food giant is rolling out a facial recognition technology that serves up discounts on their signature sandwiches, proportionate to the customer’s detected level of hangover.

Festive revelers overindulging in end-of-year celebrations now have a tasty antidote. By heading over to the company’s app or a dedicated microsite, they can have their selfies gauged for hangover severity and receive solace in the form of scaled discounts for the Whopper Jr Double, Whopper, or Whopper Double.

Video screenshots via CDN Comunicação

Essentially, the more worn-out you look, the more appetizing the deal.

Video screenshots via CDN Comunicação

Fans can muster the discomfort and launch the Burger King app, where they’ll find the feature on the home screen banner, or visit the Hangover Whopper website, to find out how much their perceived self-sabotage is really saving them. Then, capture your post-celebration state, and wait for a recommended combo and discount to arrive.

While your recovery is eased with comfort food, Burger King Brazil, too, reaps from this deal, as the influx of merrymakers will almost certainly bump up usage on its app.

The buzzy initiative is only running until January 2, concluding right after your holiday and New Year withdrawals, with coupons redeemable exclusively through BK Delivery.

Video screenshot via CDN Comunicação

[via Marketing Dive and Ad Age, video and screenshots via CDN Comunicação]