Rolex Winds Its Way Into The Smartphone Game—Yes, That Luxury Watch Maker
Photo 246634869 © John6863373 | Dreamstime.com
Here’s a new smartphone to watch—or rather, a watch to smartphone. Rolex, the Swiss luxury watchmaker, has joined hands (heh) with Realme to launch a special-edition Realme 12 Pro series, marking its entry into smartphone design.
The Realme 12 Pro+ Rolex Edition is poised to feature an exquisite aesthetic adorned with blue leather and gold accents, a nod to Rolex watches and their precision. It’s conceptualized by Ollivier Saveo, a designer renowned for his dedication to traditional Swiss watchmaking. Saveo’s history with Rolex brings a genuine touch of luxury to the special edition, with elements that pay homage to classic timepieces.
Realme 12 Pro Series x Rolex
— Alvin (@sondesix) January 10, 2024
This Blue colourway with gold accents is inspired by a Rolex watch.
Honestly, it looks awesome! You know how much I love phones with gold accents.
This is probably the best-looking Realme phone yet. pic.twitter.com/T52Ma9m4IB
The model’s circular camera island and a centered strip pattern are particularly influenced by the brand’s design ethos, aiming to infuse a touch of elegance and sophistication into the smartphone.
As for the technical specifics, while complete details remain under wraps, the Realme 12 Pro+ is rumored to be equipped with a 6.7-inch FHD+ OLED display, offering a 120Hz refresh rate and powered by a Snapdragon 7s Gen 2 octa-core chipset.
The Android phone is said to be blessed with a triple camera setup comprising a 4 MP main sensor, a 50 MP ultra-wide-angle lens, and an 8 MP telephoto camera. The camera module will potentially offer up to 120x zoom, too.
🖌ï¸âŒš Get ready to carry the touch of luxury with our exquisite timepieces. Can you guess which #LuxuryWatchDesign our latest creation is inspired from? 🤔 pic.twitter.com/YbwfOQjUnU
— realme Global (@realmeglobal) January 10, 2024
Realme has teased a potential launch date of January 28, hinted at through an intriguing image of a Rolex Oyster Perpetual Datejust displaying the date “28.”
While the Realme 12 Pro+ will be a mid-range offering, Rolex’s touch will certainly have some collectors reaching for seconds.
Introducing the realme 12 Pro Series: a stunning collaboration with an international luxury watch master. Witness the epitome of elegance and sophistication in this exquisite timepiece design. 👑🕰ï¸#realme12proSeries pic.twitter.com/jkrAdfDJD9
— realme Global (@realmeglobal) January 10, 2024
[via GSMArena, Notebookcheck, GizGuide, images via various sources]
