Heinz Debuts Emotional Support Bottles To Comfort Those In Need Of Flavor

Image courtesy of Heinz

Heinz has found a new way to accompany ketchup lovers through thick and, well, slow-dripping-thick. As fans have shown their devotion by carrying sauce packets as “energy gels” and packing backups on their travels, the company is stepping up to the plate with a heartwarming solution—the Emotional Support Ketchup Bottle—to add a dollop of TLC to the season of love.

In collaboration with advertising giant Wieden+Kennedy and media agency Carat, Heinz is ensuring that tomato sauce aficionados can now easily BYOK—bring your own ketchup—to every meal, date, or solo binge session, offering comfort in the form of the beloved condiment.

Image courtesy of Heinz

Envisioned for anyone navigating the complexities of modern relationships this Valentine’s Day, this bottle serves as a steadfast companion. Whether you’re flying solo, linked up, or in the ambiguous situationship phase, the Emotional Support Ketchup Bottle promises to stick by your side, no questions asked.

To spread the love and deliciousness even further, the brand is teaming up with influencers in the lifestyle and food space. These creators will showcase their personalized bottles, taking followers through a day in their life with the Emotional Support Ketchup Bottle at their side.

Now available for a limited run on Amazon, this companion comes with a redesigned iconic glass bottle, a sip-friendly cap, customizable Heinz stickers, and a carrying strap for easy transport.

Image courtesy of Heinz

“In honor of the time of year with the most irrational acts of love—the season of love—we wanted to create the equivalent of the trendy emotional support bottle for Heinz fans everywhere, and as such, the Emotional Support Ketchup Bottle was born!” says Navjit Dhillon, associate brand manager at Heinz. 

[via Heinz, images courtesy]