Kim Kardashian Brings Out The ‘Klones’ In SKIMS’ First TV Ad, By Wieden+Kennedy
Video screenshot via SKIMS
“I can never tell the Kardashians apart,” you would often hear someone say. This Academy Awards commercial, notably created by world-renowned advertising agency Wieden+Kennedy, raises this statement with a full army of them.
Kim Kardashian is boldly going where no reality star has gone before: to a high-tech space lab to promote her shapewear brand, SKIMS. The recent Oscars saw the debut of its first national television commercial, titled SKIMS Lab. Directed by Frank Lebon, it showcases the socialite as “Chief Engineer” overseeing a team of multiple variants of herself.
Clad in a lab coat and sporting a futuristic ponytail, Kardashian is surrounded by “Klones,” who put the label’s best-selling stretchy shapewear, bras, and T-shirts through their paces.
The lookalikes represent SKIMS being a perfect fit for diverse body types through its rigorous product development and quality testing.
“Tried, tested, and engineered to perfection—SKIMS is out of this world,” the brand describes.
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