Diane Von Furstenberg Launches First Target Line, Crafted With Her Granddaughter
Image via Target
Diane von Furstenberg (DVF) goes big on prints and affordability with her first-ever collection for the mass market, brought to life with Target. This cheerful array, launched on March 23, brings a wave of spring-inspired style to retailers across the US while making the fashion icon’s signature designs more accessible than ever before.
The line, co-designed by von Furstenberg and her granddaughter Talita, comprises over 200 pieces for women, girls, and babies, along with a vivacious selection of accessories, beauty products, and even homeware.
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Shoppers can find everything from reimagined versions of the iconic DVF wrap dress to statement accessories, sleepwear, and colorful home décor, all emblazoned with the designer’s signature bold patterns and art-inspired prints.
Image via Target
Image via Target
Image via Target
The focus, as von Furstenberg herself mentions in a statement, is on empowering women.
Image via Target
“Every collection we create is about making women feel confident so they can be the women they want to be,” notes the designer. “Talita and I are proud to partner with Target to extend that invitation to even more women who want to experience timeless pieces that bring effortless glamour and empowerment to their everyday lives.”
Image via Target
The price range, starting at just US$4 and with most items under US$50, allows a wider audience to experience a touch of luxury for less. The collection even includes a line of made-to-order furniture that, starting from US$300, is far more attainable than the mainline DVF offerings. Shop it here.
Image via Target
Image via Target
Image via Target
Image via Target
Image via Target
Image via Target
Image via Target
Image via Target
Image via Target
Image via Target
[via Homes & Gardens and CBS News, images via Target]
