IKEA Launches Counterproductive ‘INVSBÅL’ Collection On April 1
Images via IKEA Singapore
IKEA’s home solutions address a multitude of problems, with their common thread being that they mainly prevent messes, not create them. At long last, there’s something for neat freaks looking to diversify their storage situation.
The company’s Singapore arm has taken to social media to announce ‘INVSBÅL’, a surprising collection featuring pieces that are just as its name suggests. Each item—ranging from storage boxes to laundry baskets, shoe racks, and even picture frames—is “light as air, requires no setup, and blends so seamlessly into any space—you’ll wonder if they’re even there.”
Image via IKEA Singapore
“Less is truly more,” IKEA elaborates, speaking to the minimalist in all of us.
Image via IKEA Singapore
Unlike the usual organization products, INVSBÅL’s offerings will leave clothes, toys, and shoes scattered on the floor. Perfect for the lived-in look, one might say.
Image via IKEA Singapore
The selection is available in clear, see-through, transparent, and colorless options. The Swedish furniture emperor’s new clothes.
It’s extremely affordable too, with the entire series tagged at $1.04 apiece. If it isn’t already clear (ahem), that price is a wink at April 1, AKA April Fools’ Day.
Image via IKEA Singapore
Whether shoppers have bought into the prank or not, this fictional, counterintuitive line proves just how essential IKEA’s storage options are in our everyday lives.
Image via IKEA Singapore
[via IKEA Singapore]
