Marvel’s comic book icons are leaping from the pages and onto Coca-Cola cans in a new global joining of forces that’s sure to quench fans’ thirst for the epic. The latest crossover by the Walt Disney Company and the beverage giant sees the launch of Coca-Cola x Marvel: The Heroes.
38 Marvel characters have been called to the frontlines of limited-edition cans and bottles, from more familiar faces like Captain America and Iron man to more obscure characters like Negasonic Teenage Warhead.
Each drinkable piece of art packs a punch, designed with a sleek black, white, and red color scheme and a unique character illustration. The cans are also scannable, unlocking an augmented-reality experience through the Coca-Cola website.
Making their presence known on the standard Coca-Cola packaging are Blade, Cable, Colossus, Daredevil, Deadpool, Elektra, Juggernaut, Kingpin, Loki, Moon Knight, Negasonic Teenage Warhead, Wolverine, Nick Fury, Storm (in the US Only), Super Skrull, and War Machine.
The superhero treatment on the Zero Sugar options is just as sweet and mighty, graced by favorites like Ant-Man, Black Panther, Black Widow, Captain America, Captain Marvel, Doctor Strange, Groot, Hulk, Iron Man, Ms Marvel, She-Hulk, Rocket, Scarlet Witch, Shang-Chi, Star-Lord, Thanos, and Thor.
A Marvel-lous sweepstakes lets fans vie for a variety of Disney and Marvel prizes, including Disney cruises, movie screenings, autographed memorabilia, and Disney+ subscriptions.
Coca-Cola x Marvel: The Heroes soared in on April 8, and will be available in over 50 countries spanning North America, Latin America, Europe, China, Japan, and the Asia Pacific.