Fireball Debuts Extravagant Red-Hot Hats For Hiding A Bottle Or Multiple Shots

Image via Sazerac / PR Newswire

Top of the evening to ya! This year, Fireball is throwing a flaming wrench into traditional Kentucky Derby attire with the release of ‘Hot Lids’ hats.

Known for its bold cinnamon flavor, the whisky maker has designed vibrant, red hats to bring a dash of its signature spice to the traditional attire of the classic horse racing events. Arriving in two head-turning styles, the designs include the Over-the-Top Top Hat, a behemoth inspired by the Small Batch Dragon Reserve bottle that can hold a full 750ml bottle of the cinnamon-infused spirit.

There’s also the Discreetly Decadent Fascinator, which channels the ornate flair of traditional racewear, but with a secret twist: hidden compartments that can hold multiple 50ml Fireball nips for a sly, on-the-go refreshment.

Image via Sazerac / PR Newswire

Both silhouettes are priced at US$24.99, matching the suggested retail price of a bottle of Small Batch Dragon Reserve, and will be available for purchase exclusively on Fireball’s website starting April 19 at 10 am ET (7 am PT). Will these top your pre-game sessions?

[via PR Newswire]