Best Buy Introduces ‘Spokeshologram’ As Part Of A New, Less-Cluttered Image 

Video screenshot via Best Buy

Best Buy is undergoing a vibrant makeover, abandoning the solely salesman-driven approach for an interactive playground where you can explore how gadgets can supercharge your life.

The iconic blue shirts and yellow tags are here to stay, but they’re getting a refresh with splashes of magenta, teal, and red—a color palette that pops alongside the company’s new mission: to become your personal tech concierge, not just a place to pick up a new phone.

This shift is spearheaded by ‘Gram’, Best Buy’s innovative new “spokeshologram.” Jennie Weber, the company’s CMO, explains it’s all about making tech relatable, enabling shoppers to overcome the fear of confusing specs and screen sizes, and instead, see AI as a tool to simplify their day-to-day.

Gram, your friendly neighborhood tech encyclopedia come to life, will be starring in over 500 videos hitting the Best Buy YouTube channel by year-end, offering insights and inspiration for your next tech upgrade. A new tagline, “Imagine that,” illustrates a future of possibilities.

Beyond holograms, Best Buy’s stores are transforming into interactive hubs. Hundreds will feature experiential zones showcasing cutting-edge brands like GoPro, Tesla, and Lovesac. Plus, the mobile app is getting a major upgrade, with personalized homepages, video shopping experiences, and even tips on maximizing your rewards points.

[via Star Tribute, Marketing Dive, CNBC, videos and cover screenshot via Best Buy]