Vitaminwater Is Volunteering To Paint Your Crib—And Foot Your Rent Too
Image courtesy of The Coca-Cola Company
Thirsty for a splash of color in your life? Vitaminwater and interior design firm Havenly are joining forces to infuse homes with a dose of “dopamine decor,” tapping into the popular maximalist trend.
As young renters feel the squeeze of skyrocketing housing costs, there’s barely room in their budgets to fulfill their interior design dreams. Enter Paint Your Rent, a campaign that offers fans the chance to create their ideal colorful room… while having their rent covered for an entire year.
Kelsey Fischer, Havenly’s lead designer to the stars, has curated a series of mood boards inspired by five iconic Vitaminwater flavors: energy, focus, squeezed, refresh, and xxx. Each theme showcases how Vitaminwater’s signature hues can transform living spaces, incorporating color palettes, textiles, and accent pieces to bring these flavors to life in home décor.
Image courtesy of The Coca-Cola Company
The energy tropical citrus board, for instance, revolves around invigorating yellows that create a lively, electric chic atmosphere.
Image courtesy of The Coca-Cola Company
Meanwhile, the focus kiwi-strawberry board uses magenta with blue and teal accents to stimulate creativity in work or entertainment areas.
Image courtesy of The Coca-Cola Company
The squeezed lemonade board breathes new life into spaces with teal and gray shades, incorporating metallic pops for a glam transitional look.
Image courtesy of The Coca-Cola Company
For those seeking a refreshing change, the refresh tropical mango board offers a vibrant mix of watermelon and lime colors with orange and green accents, perfect for a modern boho aesthetic.
Image courtesy of The Coca-Cola Company
The xxx acai blueberry pomegranate board takes a bolder approach, embracing a contemporary luxe style with striking reds and fluid silhouettes.
Image courtesy of The Coca-Cola Company
Tiphanie Maronta, senior director of brand management for Vitaminwater, explains the motivation behind the project: "We’ve always been about bringing a little extra flavor, color and enhancements. This summer, we're inviting fans to celebrate a more vibrant life with Vitaminwater palettes in their home.”
Maronta continues: “With rent prices skyrocketing across the country, and often little resources left for consumers to create their own exciting aesthetic, Paint Your Rent gives fans a chance to live out the maximalist lifestyle trend with vitaminwater colors—and flavors—they’ve known and loved for years.”
Those interested can enter the contest by texting “Rent” to 2653 or visiting the Paint Your Rent site through August 27. To be eligible, simply snap a photo of your favorite Vitaminwater flavor in a space that needs a bright makeover. Five selected participants will not only have their rent covered for a year but will also receive a color-coordinated mini fridge stocked with an assortment of Vitaminwater flavors.
[via The Coca-Cola Company, images courtesy]
